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When it comes to branding your business, telling a great story can go a long way in making an impression on your clients. Let’s talk about Coca Cola’s latest “hug” logo as an example. Recently, the brand came up with a brand new global philosophy and called it “Real Magic”.
Keeping in mind the current pandemic and global situation, the brand invites people to celebrate the magic of humanity. So every time a customer buys a can of Coca-Cola can, they are reminded of the real magic within and around them! Sound’s compelling, doesn’t it? Here are some tips to help enhance your storytelling skills:
Every story should have a beginning, a middle, and an end. This helps customers follow and understand your message and story better. You can dictate events in chronological order or derive a new structure that ties the entire story together.
The beginning of a story is called the exposition, which gives the reader an idea of the setting and introduces the characters. Then comes the rising action, where a challenge is put forward, and the characters work towards finding a solution. The climax is one of the most important elements of a story and results from the rising action. Once the characters find a solution, they move on to the resolution. When creating a story for your brand, make sure it includes these elements to keep your readers engaged.
One of the key elements of advertising, marketing, and communication in modern society is relatability. The audience is always on the lookout for the content they can relate to, making the story more effective.
Take some time to study your target audience and use their experiences, likes and expectations to create a compelling storyline. A relatable story automatically creates a connection with the audience and encourages them to engage with your brand and make a purchase.
A predictable story can drive customers away like no other. This is why it’s important to add a few surprises to keep them hooked and interested. For example, you can talk about a customer’s experience with a unique ending, compelling the customer to try your product out.